Blog
Why We Name Our Coats After Female Artists
Every EdNerat coat has a name. Not a number, not a season, not a trend reference — a name. And every name belongs to a British female artist: a painter,...
Why We Name Our Coats After Female Artists
Every EdNerat coat has a name. Not a number, not a season, not a trend reference — a name. And every name belongs to a British female artist: a painter,...
The Human Case For Making Here
There are plenty of arguments for making clothing in Britain. Making here reduces the miles a garment travels before it reaches you. It minimises waste, cuts shipping emissions, and keeps...
The Human Case For Making Here
There are plenty of arguments for making clothing in Britain. Making here reduces the miles a garment travels before it reaches you. It minimises waste, cuts shipping emissions, and keeps...
Sizing Matters
Sizing, as anyone in the clothing business will tell you, is complicated. It's also expensive, emotional and time consuming. The worst of it though? It's impossible to get right. Two...
Sizing Matters
Sizing, as anyone in the clothing business will tell you, is complicated. It's also expensive, emotional and time consuming. The worst of it though? It's impossible to get right. Two...
Covering Up is Under-Rated
Late in 2024 the FT Weekend and HTSI editor, Jo Ellison, observed how nudity has become the norm. The most consistent trend she witnessed at the SS'24 fashion shows was...
Covering Up is Under-Rated
Late in 2024 the FT Weekend and HTSI editor, Jo Ellison, observed how nudity has become the norm. The most consistent trend she witnessed at the SS'24 fashion shows was...
Make, Not Brand
Branding: The action of marking with a hot iron, as a surgical operation; or of burning a mark upon a criminal, or an article for sale, OED. With the exception of...
Make, Not Brand
Branding: The action of marking with a hot iron, as a surgical operation; or of burning a mark upon a criminal, or an article for sale, OED. With the exception of...
Words We Don't Use
Iconic, curated, edited, luxury, exceptional, unique, epitome, classic, timeless, modern, heritage ... our world is filled with pinnacles of stylish clothing. At EdNerat we write our own words (and make...
Words We Don't Use
Iconic, curated, edited, luxury, exceptional, unique, epitome, classic, timeless, modern, heritage ... our world is filled with pinnacles of stylish clothing. At EdNerat we write our own words (and make...