About Us
On Clothing
Protection, Modesty & Decoration
Clothing has three functions – protection, modesty and decoration.
Womens' wants and needs may vary where modesty and protection are concerned – but on decoration we should be uncompromising.
We may not see our roles as decorative ones, but we can still expect our clothes to decorate us. We should never feel that we have to work to decorate our clothes.
Our clothes should work for us, not against us. They might variously flatter, enhance, transform or even disguise us; but they should never impose demands or constraints on us.
If our clothing is to have a psychological effect on us, it should be a positive one. If it should make us feel anything at all, it should make us feel confident and happy; it should armour and embolden us – not sadden, shame, shrink or discourage us.
About Our Clothing
CONSIDERED CUTTING
EdNerat designs kind, quiet clothing that is cut to fit and to flatter the female form and designed to be worn with insouciance – comfortably and happily.
We have a particular focus on coats because, warmth and pocketed practicality aside, coats are both transformational and protective: they can dramatically define us or demurely drape over us; they can sculpt us, shape us or re-shape us; they can dress us up or dress us down; and they can embolden us or shelter us from an unwanted gaze. We make coats because we can put them on and take them off at will and because they can remind us that our freedom to cover up is every bit as important as our hard-won liberty to uncover.
In keeping with the hard work that has gone into them and the wide-ranging ambitions we have for them, our coats are named after female British artists.
About Our Making
CAREFUL CRAFTING
Our clothing is carefully and individually cut by hand, stitched, tailored and finished in our London workshop. This enables us to offer our clothing in all sizes and a huge range of textiles – as well as to tailor sizing to individual requirements.
We are privileged to work with the very finest of British makers – highly skilled tailors, patternmakers, cutters, weavers, embroiderers, seamsters and finishers.
By sourcing and making exclusively in the British Isles, we are able to collaborate closely with our suppliers and makers at every stage of production, from design and development through to fabrication.
As a result we can ensure that the quality of the materials and craftsmanship never falters, and that our clothing is produced without any hidden costs, whether environmental or ethical.
About Our Textiles
Tactile treasures
Our clothing is made from the finest British fabrics. With the exception of our light silks, which are sourced and cut here – but not made here – all our textiles are woven in the United Kingdom – in Cumbria, Yorkshire, Somerset, Suffolk and beyond.
We source our fabrics direct from makers in short lengths – many of which are often woven just for us. We also occasionally buy up exquisite deadstock and ravishing roll-ends from British makers and designers.
This way of working maximises choice and exclusivity for our wearers and enables us to use an ever-changing array of textiles – supple tweeds and flannels, sumptuous silks, beautiful bouclés and bewitching brocades.
About Our Makers
Here, Now
It is not just our garments that are made here – EdNerat’s labels are embroidered to order, in close proximity to our workshop. Our care labels are woven in Pembrokeshire, our sealing wax comes from Scotland and our seals and stamps are made in Essex. Our stationery is printed in Cornwall, our packaging is made for us in Woolwich and our belts in Herefordshire.
Going the extra mile to do everything we can in the British Isles, we hope we can play a part – however small – in showcasing the fabulous fabrics that are made here and artistry that survives here, helping to sustain skills and to support the livings that depend on them. We know that we must do so now if current livelihoods are to survive and future generations are able to train with and succeed them. The cost of us not using them is bigger than we might imagine. We trust that you will also feel proud to support these wonderful, talented people and the many small and family-owned businesses that we work with, while understanding that the cost of proximate production must also be reflected in price.
About Our Processes
Zero Waste Zero hype
As all makers do, we end up with short ends and scraps. The longer pieces we save for our mens' waistcoats at Weskit, the smaller pieces are made into the most beautiful padded coat-hangers for us by Anne in Risca and wonderful hairbands by Vanessa Rose in Somerset.
We ship and print on recycled and recyclable card, cardboard and paper. Where we can, we re-use things, where we can't we compost them. Any customers wanting to return their packaging to us is welcome to; we will pay for the postage and re-use their boxes for storage, their ribbons for tying up samples, swatches and patterns and their tissue for our boots and bags!
Well made, British-made, hand-made garments come at a cost – but we hope it is a price you feel worth paying. Rest assured that the price you pay for our clothing is spent on their making – and is not inflated by the marketing costs of a luxury brand. We don't use influencers, give away garments or pay for costly promotions and we have just one beautiful well-situated shop in Wales. We hope you will find it is worth traveling to.
The Work of Many
Lasting Ambitions
EdNerat is a family-owned business, based in Wales.
EdNerat was born from a single pair of hands fresh with the sense of touch, itching for practical purpose. It grew out of a yearning for singular, well-made clothing and was nourished by many skilled hands and expert eyes; by careful craftsmanship, considered cutting, and delicate detailing.
EdNerat is made possible by true craftspeople across the British Isles. Our ambitions are to make our customers look elegant and feel wonderful in much-loved clothing, for our garments to last for years to come, our suppliers to enjoy collaborating with us and to do all this leaving the smallest environmental footprint possible. We pay fairly and waste as little as possible by making to order and recycling our short pieces. We aim to do what we do well and to do more of it but, first and foremost, we are intent on making exquisite items. We hope you will enjoy wearing our work.
